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At Global Asset Solution, we assist hotel owners and investors to realize the full value of their
hotel assets through a continuous process of value creation and enhancement. We achieve
this by optimizing operational, financial and capital efficiencies of hotel with the ultimate goal
of maximizing profits and investment returns for the owner and investors.
Global Asset Solution is the Leading Hotel Asset Management
Company serving Asia Pacific and Middle East
Hotel Asset Management Principles & Practices Book
Second Edition (Mr. Alex Sogno)
Mr. Sogno co-wrote the new Hotel Asset
Management book published by the Hospitality
Asset Managers Association (HAMA), the
American Hotel & Lodging Education Institute, and
the University of Denver.

A number of industry trends and issues have
changed the context of hotel ownership and
operations during the past five years, making the
timing right for an update to this valuable hotel
asset management book.

The revised second edition takes a look at the
challenges and opportunities hotel owners,
lodging industry real estate professionals, and
hotel company executives face today. Chapters in
the second edition consist of three segments:

•  Foundations and Principles covers the
historical context, evolution, and development of
the hotel asset management profession; the
structural elements of the asset management
cycle, and principles of the planning process

•  Strategies and Tools to Manage the Investment
consists of ten chapters that provide guidelines for
asset managers to improve their effectiveness

•  Emerging Trends is a new addition and consists
of mini-chapters on topics that are currently
impacting and shaping the practice of asset
management

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