Global Asset Solution: Alex Sogno

Mr. Sogno is the founder of Global Asset Solution, which provides expert
oversight and asset management in the hospitality industry. Global
Asset Solution benefits from dynamic international exposure and
exponential growth in Asia Pacific, Middle East and Africa. He has
lectured frequently and published several articles on hotel real estate
finance and asset management. Mr. Sogno is also the co-writer of the
new ‘Hotel Asset Management’ textbook published by the Hospitality
Asset Managers Association (HAMA), the American Hotel & Lodging
Education Institute, and the University of Denver. He is an active
member of the Hospitality Asset Managers Association (HAMA).

Mr. Sogno began his career in New York City after graduating with
honors at Ecole Hôtelière de Lausanne, Switzerland. Mr. Sogno
established a number of business ventures, initially focusing on
hospitality and real estate valuation. He joined HVS International New
York, and he established a new venture at the Cushman & Wakefield
headquarters in Manhattan. During this period, Mr. Sogno supervised
major hotel transactions (over 900 hotels), and provided technical
support for valuations and financial projections for hospitality facilities
throughout the USA, Canada and the Caribbean.

In 2005, Mr. Sogno began working for Kingdom Hotel Investments (KHI),
founded by HRH Prince Al-Walid bin Talal bin Abdul Aziz Al Saud
member of the Saudi Royal family, and was employed to asset manage
a large portfolio of luxury full-service hotels in 21 countries in Europe,
Middle East, Africa and Asia. As Vice President of Asset Management,
Mr. Sogno had diverse responsibilities including: asset management of
various hotels including Four Seasons, Fairmont, Raffles, Mövenpick,
and Swissotel, valuation of all KHI portfolio, assisting with the Initial
Public Offering (IPO) of KHI at the London Stock Exchange and the
Dubai International Financial Exchange.

Mr. Sogno is an Associate Member of the US Appraisal Institute - Metro
NY Chapter and also a member of Hospitality Asset Managers
Association (HAMA). Mr. Sogno also writes monthly column for
Hospitality Magazine in the Middle East.