Global Asset Solution: Frederic Novella

Mr. Novella joined Global Asset Solution in 2008 and currently oversees
the Operation and Marketing division. He graduated from Hamilton
Waikato Tourism Polytechnic in New Zealand. He is a specialist in
hospitality with areas of expertise that include hotel and airline
operations, hospitality investments, and residential sale and marketing.

Mr. Novella began his career in New Zealand with Thai Airways
International as Airline Traffic Controller. During this period he acquired
operational knowhow and vital organization skills. This experience led
him to New Caledonia, where he was appointed the senior position of
Airport Manager. Mr. Novella had the responsibility to manage the entire
Air New Zealand operation: budgeting, safety, training, standard
operating procedures, sales and marketing, and public relation.

Mr. Novella returned to New Zealand in 2000, this time to invest in a
hotel joint venture in Rotorua. After turning around his first property, he
acquired a second hotel which he managed for approximately three
years. While maintaining and supervising his assets, Mr. Novella was
appointed Hotel Operation & Residential Marketing Manager for Quest
Apartment Hotel Group. This Australian based hotel chain included 24
properties throughout New Zealand. His main responsibility was to
manage and develop the day-to-day operation, while being responsible
for all the residential sales and marketing strategies.

In 2004, Mr. Novella entrepreneurial leadership led him to the opening
of a Middle East airline. The Abu Dhabi based Etihad Airways went from
5 to 37 aircrafts during his period. Mr. Novella’s contributions to the
airline included security and safety measures, service standards, and
other onboard procedures. These roles enabled him to work very
closely with many nationalities and develop his ability to work with
diverse cultures.

Mr. Novella experience and skills gained led to the formation of Global
Asset Solution. He is the most accomplished and talented professional
with proven track records, leadership skills and the ability to balance the
delivery of urgent demands. He is bringing to Global Asset Solution a
broad hospitality experience (hotel and airline operations, hospitality
investments, and residential sale and marketing) as well as thorough
startup practice.