Global Asset Solution: Markus Mayer

Born in Bavaria (Germany) in 1970, Markus Mayer studied hotel and
restaurant management at the University of Applied Science in Munich
from 1989 to 1994. He started his rapid hospitality career as a general
management trainee with Hilton in Munich in 1994 and was promoted to
Assistant Finance Manager at the Dresden Hilton in 1996.

As a consequence of his outstanding performance, he was selected to
become a member of Hilton’s newly created fast track “Elevator
Programme” in 1998. Based on a tailor made educational and practical
training programme, he was intensively exposed to all hotel departments
at Hilton’s landmark properties in Brussels and Paris. After the
programme he was promoted Front Desk Manager and later Yield
Manager at the Hilton Paris, one of Hilton’s most profitable properties.

After the tragic events of 09/11 he was promoted Cluster Yield Manager
for almost 1.000 rooms at both Munich Hilton properties in an extremely
challenging market environment. Following a successful reconfiguration
of the business mix and the improvement of market shares, he was
promoted General Manager at the Hilton Nuremberg at age 32. Markus
Mayer turned around the aging Ex-Holiday Inn property via a series of
interlinked revenue, renovation and cost management programmes.
Market share increased despite two new competitors, guest and
employee satisfaction soared well above European averages and
challenging profit targets were met.

After kicking of a series of similar initiatives at the Hilton Bremen in
2006, Markus Mayer decided to broaden and re-design his career via
an Executive MBA at the Henley Business School (ranked 10 worldwide
in 2007 Economist review). He seized on the unique opportunity to
advice a Bavarian company with multiple budget hotel projects in
Moscow end 2006 and launched into the hotel consulting discipline in
one of the most challenging and attractive hotel markets in the world.

After permanently moving to Moscow in summer 2007, he set up his own
Russian limited company “M SQUARE Hospitality OOO”. The company
initially focused on structuring the critical “early stage” processes for
local developers together with a group of selected partner companies
and individuals.

Operating in a highly immature hotel market, “M SQUARE” started to
offer classic hotel asset management (HAM) services to private or
institutional properties owners in Russia and CIS, focusing on owner
representation and permanent performance improvement. Hotel
investors in Russia are facing numerous challenges like outdated and
inefficient hotel concepts as well as poorly negotiated and executed
management agreements.

Based on his personal experience with an international hotel company,
his highly developed analytical and strategic skills and his unique blend
of revenue, operations, finance and renovations experience, Markus
Mayer feels ideally suited to defend owner’s interests regarding
investment strategies or to challenge an operator’s performance.

Markus Mayer is both proud and excited to offer these services under
the umbrella of “Global Asset Solution”, the leading hotel asset
management company in the Middle East and Asia as of early 2009.
The cooperation further strengthens both companies’ existing network
of experts, increases the resources for ever more complex assignments
and adds significant value to existing and future clients.